{"id":29919,"date":"2019-12-18T16:02:06","date_gmt":"2019-12-18T16:02:06","guid":{"rendered":"http:\/\/backend.dutchplantin.com\/?p=29919"},"modified":"2019-12-18T16:18:29","modified_gmt":"2019-12-18T16:18:29","slug":"wat-betekent-ons-nieuwe-logo-eigenlijk","status":"publish","type":"post","link":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/","title":{"rendered":"Wat betekent ons nieuwe logo eigenlijk?"},"content":{"rendered":"

Vraagt u zich ook af wat het nieuwe logo van Dutch Plantin betekent? Dan bent u niet de enige. Sinds we onze nieuwe huisstijl presenteerden, is deze vraag ons al vaak gesteld. Logisch, een logo is vaak tot in de puntjes doordacht. Zo ook dat van ons. We leggen dan ook graag uit hoe het tot stand kwam.<\/p>\n

Verborgen symbolen<\/strong>
\nWat denkt u: is ons logo een wereldbol? Een kokosnoot? Een plant? Of zijn het letters? Allemaal goed! Ze zijn misschien niet meer goed te onderscheiden, maar dat hoeft ook niet. Ons logo herbergt verschillende verborgen boodschappen die samen onze identiteit symboliseren. Twee handen die iets koesteren: zo ontstond de ronde vorm. Daar borduurde de ontwerper op voort door de \u2018helping hands\u2019 te combineren met een wereldbol, een bladvormig hart en een klein maar sterk plantje. Plus krachtig (trots!) neergezette letters DP. Stuk voor stuk symbolen die staan voor onze identiteit als Investors in life<\/a> en Innovators in growth<\/a>. Ons nog beter leren kennen? U leest hier meer over ons.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vraagt u zich ook af wat het nieuwe logo van Dutch Plantin betekent? Dan bent u niet de enige. Sinds we onze nieuwe huisstijl presenteerden, is deze vraag ons al…<\/p>\n","protected":false},"author":1,"featured_media":29924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-29919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nl"},"yoast_head":"\nWat betekent ons nieuwe logo eigenlijk? - Dutch Plantin<\/title>\n<meta name=\"description\" content=\"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat betekent ons nieuwe logo eigenlijk? - Dutch Plantin\" \/>\n<meta property=\"og:description\" content=\"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/\" \/>\n<meta property=\"og:site_name\" content=\"Dutch Plantin\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-18T16:02:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-18T16:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dutchplantin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dutchplantin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/\"},\"author\":{\"name\":\"dutchplantin\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#\\\/schema\\\/person\\\/dea118bad9fe10673432570f811a1750\"},\"headline\":\"Wat betekent ons nieuwe logo eigenlijk?\",\"datePublished\":\"2019-12-18T16:02:06+00:00\",\"dateModified\":\"2019-12-18T16:18:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dutchplantin_logo-1.jpg\",\"articleSection\":[\"NL\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/\",\"url\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/\",\"name\":\"Wat betekent ons nieuwe logo eigenlijk? - Dutch Plantin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dutchplantin_logo-1.jpg\",\"datePublished\":\"2019-12-18T16:02:06+00:00\",\"dateModified\":\"2019-12-18T16:18:29+00:00\",\"description\":\"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dutchplantin_logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dutchplantin_logo-1.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/wat-betekent-ons-nieuwe-logo-eigenlijk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wat betekent ons nieuwe logo eigenlijk?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/\",\"name\":\"Dutch Plantin\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#organization\",\"name\":\"DutchPlantin B.V.\",\"url\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-2x.png\",\"contentUrl\":\"https:\\\/\\\/www.dutchplantin.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-2x.png\",\"width\":750,\"height\":275,\"caption\":\"DutchPlantin B.V.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dutchplantin.com\\\/nl\\\/#\\\/schema\\\/person\\\/dea118bad9fe10673432570f811a1750\",\"name\":\"dutchplantin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wat betekent ons nieuwe logo eigenlijk? - Dutch Plantin","description":"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/","og_locale":"nl_NL","og_type":"article","og_title":"Wat betekent ons nieuwe logo eigenlijk? - Dutch Plantin","og_description":"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.","og_url":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/","og_site_name":"Dutch Plantin","article_published_time":"2019-12-18T16:02:06+00:00","article_modified_time":"2019-12-18T16:18:29+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg","type":"image\/jpeg"}],"author":"dutchplantin","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dutchplantin","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#article","isPartOf":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/"},"author":{"name":"dutchplantin","@id":"https:\/\/www.dutchplantin.com\/nl\/#\/schema\/person\/dea118bad9fe10673432570f811a1750"},"headline":"Wat betekent ons nieuwe logo eigenlijk?","datePublished":"2019-12-18T16:02:06+00:00","dateModified":"2019-12-18T16:18:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/"},"wordCount":176,"commentCount":0,"publisher":{"@id":"https:\/\/www.dutchplantin.com\/nl\/#organization"},"image":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg","articleSection":["NL"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/","url":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/","name":"Wat betekent ons nieuwe logo eigenlijk? - Dutch Plantin","isPartOf":{"@id":"https:\/\/www.dutchplantin.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#primaryimage"},"image":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg","datePublished":"2019-12-18T16:02:06+00:00","dateModified":"2019-12-18T16:18:29+00:00","description":"Hoe het nieuwe logo van Dutch Plantin tot stand kwam? Samen verbeelden de symbolen onze identiteit.","breadcrumb":{"@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#primaryimage","url":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg","contentUrl":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2019\/12\/dutchplantin_logo-1.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.dutchplantin.com\/nl\/wat-betekent-ons-nieuwe-logo-eigenlijk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dutchplantin.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Wat betekent ons nieuwe logo eigenlijk?"}]},{"@type":"WebSite","@id":"https:\/\/www.dutchplantin.com\/nl\/#website","url":"https:\/\/www.dutchplantin.com\/nl\/","name":"Dutch Plantin","description":"","publisher":{"@id":"https:\/\/www.dutchplantin.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dutchplantin.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.dutchplantin.com\/nl\/#organization","name":"DutchPlantin B.V.","url":"https:\/\/www.dutchplantin.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.dutchplantin.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2022\/02\/logo-2x.png","contentUrl":"https:\/\/www.dutchplantin.com\/wp-content\/uploads\/2022\/02\/logo-2x.png","width":750,"height":275,"caption":"DutchPlantin B.V."},"image":{"@id":"https:\/\/www.dutchplantin.com\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dutchplantin.com\/nl\/#\/schema\/person\/dea118bad9fe10673432570f811a1750","name":"dutchplantin"}]}},"_links":{"self":[{"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/posts\/29919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/comments?post=29919"}],"version-history":[{"count":3,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/posts\/29919\/revisions"}],"predecessor-version":[{"id":29923,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/posts\/29919\/revisions\/29923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/media\/29924"}],"wp:attachment":[{"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/media?parent=29919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/categories?post=29919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutchplantin.com\/nl\/wp-json\/wp\/v2\/tags?post=29919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}